Digital channels refer to various online platforms and mediums used in marketing strategies to reach and engage customers. These channels include social media, websites, email, and mobile applications, allowing businesses to communicate their messages effectively to targeted audiences. Utilizing digital channels is essential for creating brand awareness, driving traffic, and enhancing customer interaction. In today’s digital landscape, a robust online presence across multiple channels can significantly influence customer perceptions and purchasing behavior. Thus, leveraging digital channels effectively is integral to a successful modern marketing strategy.