"Digital marketing analytics" focuses on evaluating the effectiveness of marketing strategies to optimize reach and engagement. It involves analyzing data from various digital campaigns, such as social media, email, and websites, to understand user behavior and preferences. By leveraging key performance indicators (KPIs) such as click-through rates and conversion metrics, businesses can identify the most effective channels and tactics for reaching their target audience. This data-driven approach enables iterative improvements, maximizing return on investment (ROI) and increasing overall marketing effectiveness.