"Digital marketing" encompasses a wide range of strategies that use digital channels to promote products or services. It includes practices like search engine optimization (SEO), social media marketing, email campaigns, and content marketing. Digital marketing allows businesses to reach their target audience more effectively by utilizing data analytics to measure engagement and conversion rates. This comprehensive approach enables marketers to tailor their strategies based on consumer behavior and preferences, leading to more personalized marketing efforts. Ultimately, digital marketing is essential for maintaining a competitive edge in today's interconnected marketplace.