Digital transformation implies a fundamental shift in an organization's structure, culture, and operations through the integration of technology. This process encourages businesses to rethink how they interact with customers and deliver value. It involves adopting new digital tools and strategies to enhance agility, optimize processes, and foster innovation. Organizations often prioritize data-driven decision-making and customer-centric approaches to stay competitive. Overall, digital transformation is not merely a technological upgrade but a holistic change that realigns business strategies with digital advancements in the market.