A "digital transformation strategy" focuses on integrating digital technologies into all aspects of an organization, fundamentally changing how it operates and delivers value to its customers. This strategy aims to enhance operational efficiency, improve customer experiences, and foster innovation by leveraging technologies like cloud computing, AI, and big data analytics. It involves cultural shifts within the organization, encouraging agility and responsiveness to market demands. Ultimately, a digital transformation strategy seeks to future-proof the organization and maintain competitive advantage in a rapidly evolving digital landscape.