"E-commerce" stands for electronic commerce, which encompasses the buying and selling of goods and services over the Internet. This process involves various online transactions, including retail shopping, electronic payments, and online auctions. E-commerce platforms enable businesses to reach a global audience, streamline operations, and provide 24/7 access to products. Additionally, advancements in technology have led to the emergence of various models within e-commerce, such as B2C (business-to-consumer), B2B (business-to-business), and C2C (consumer-to-consumer), further enhancing market dynamics.