Edge analytics refers to data processing that occurs at or near the source of data generation, rather than relying on a centralized data center. This approach allows organizations to analyze real-time data closer to where it is generated, resulting in faster decision-making and reduced latency. Edge analytics is particularly important for IoT devices, allowing for immediate insights and actions without the delays of sending data to a central location. By utilizing this processing method, businesses can enhance operational efficiency and improve the overall user experience.