"Ethical AI" refers to the responsible development and deployment of artificial intelligence systems that prioritize fairness, accountability, and transparency. It addresses concerns surrounding bias, privacy, and the potential societal impact of AI technologies. By implementing ethical guidelines, organizations aim to mitigate risks associated with AI, such as discrimination or invasion of privacy. The goal is to ensure AI systems serve the greater good while promoting trust among users and stakeholders, paving the way for sustainable technological advancements.