"Gamification" refers to the use of game design elements in non-game contexts to enhance user engagement and motivation. This strategy applies techniques such as points, leaderboards, and badges to create a more interactive and rewarding experience for users. By incorporating gamification elements into applications, organizations can encourage desired behaviors, increase participation, and foster a sense of achievement. This method has gained popularity in various sectors, including education and marketing, as it can significantly improve user retention and satisfaction.