Geolocation refers to the process of identifying the geographical location of a person or device through various technologies, typically involving GPS, cellular networks, or Wi-Fi signals. This data allows businesses and applications to deliver location-specific content, services, and experiences. Geolocation plays a critical role in navigation systems, marketing strategies, and social networking platforms, enabling tailored interactions based on users' physical whereabouts. It enhances the relevance of services, such as local search and promotional offers, by connecting users with information and resources based on their real-time location.