Integrated marketing communications (IMC) involves the coordinated delivery of a consistent message across multiple marketing channels to enhance brand awareness and customer engagement. IMC strategies synchronize traditional and digital marketing efforts to create a seamless experience for the consumer. It requires collaboration among marketing, sales, and public relations teams to ensure that messaging reflects the same values and objectives. By integrating various communication tactics, organizations can effectively strengthen customer relationships, improve brand recognition, and increase overall effectiveness of their marketing efforts.