What does it mean for a technology to be “disruptive”? 🔊
A technology is considered disruptive when it significantly alters the traditional way of doing things, often displacing established products or markets. Disruptive technologies typically introduce innovations that are more accessible, affordable, or efficient than existing solutions, enabling broader access to users who may have been underserved. For instance, the rise of streaming services disrupted traditional broadcasting by offering content on-demand. This shift can lead to rapid industry change, forcing existing companies to adapt or innovate to maintain their market position, ultimately reshaping consumer behavior and business strategies.
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