“Programmatic advertising” refers to the automated process of buying and selling digital ad space using technology and algorithms. This method allows advertisers to target specific audiences efficiently based on data insights and behavior patterns, optimizing ad spend and enhancing campaign effectiveness. By utilizing real-time bidding systems, advertisers can dynamically adjust bids and placements, ensuring ads reach the right consumers at the right time. The precision and efficiency of programmatic advertising enable businesses to maximize their marketing outcomes and drive better ROI on their advertising investments.