"Scrum" refers to an agile project management framework used primarily in software development. It promotes iterative progress, allowing teams to work in short cycles called sprints, typically lasting two to four weeks. During sprints, teams set specific goals and deliver functional increments of the project, enabling rapid feedback and adjustments. Key roles include the Scrum Master, who facilitates the process, and the Product Owner, who prioritizes the backlog of tasks. This method emphasizes collaboration, transparency, and adaptability, making it effective for managing complex projects.