Self-service analytics empowers users, especially non-technical stakeholders, to explore and analyze data independently without relying heavily on IT or data analysts. With tools that offer intuitive user interfaces and powerful data visualization capabilities, users can generate reports, create dashboards, and uncover insights on their own. This democratization of data fosters a data-driven culture within organizations, enabling quicker decision-making and responsiveness to business needs. By allowing users to take control of their data analysis, organizations can enhance the relevance and speed of insights.