The acronym B2C stands for Business to Consumer, which describes a commercial strategy where businesses sell products directly to end-users. This model is prevalent in various sectors, including retail, e-commerce, and services. B2C strategies often focus on building brand awareness, enhancing customer experience, and leveraging online platforms for marketing and sales. Digital marketing plays a crucial role in B2C, utilizing social media, email campaigns, and targeted advertisements to reach potential customers and drive conversions effectively.