The term 'augmented reality' refers to a technology that overlays digital content onto the real world through devices like smartphones and AR glasses. Augmented reality enhances users' real-world experiences by providing contextual information, visuals, and interactive elements in real-time. This technology bridges the gap between physical and digital realms, offering immersive experiences across various applications, including gaming, education, and marketing. By engaging users through visual enhancements, augmented reality transforms how people interact with their surroundings, fostering new avenues for creativity and information access.