The term "authentication" in cybersecurity refers to the process of verifying an individual's identity before granting access to systems or data. This process typically involves methods such as passwords, biometrics, and two-factor authentication. By ensuring that only authorized users can access sensitive information, businesses can significantly mitigate the risk of data breaches and unauthorized access. Effective authentication mechanisms are crucial for establishing trust in digital interactions and are often part of a broader security framework to protect organizational assets.