The term "content curation" means the process of discovering, gathering, and organizing relevant digital content around specific topics for a target audience. This practice involves selecting high-quality materials from various sources, such as articles, videos, and infographics, and presenting them in a structured way that adds value. Content curation aims to engage users, improve brand visibility, and showcase expertise within a niche. By focusing on curated content, businesses can enhance their online presence and foster community engagement more effectively.