Data visualization refers to the graphical representation of information and data in business analytics. This process involves transforming raw data into visuals like charts, graphs, and maps that make trends and patterns easily identifiable. Effective data visualization helps stakeholders quickly understand complex information, aiding in decision-making processes. By using visual elements creatively, decision-makers can convey insights more effectively to diverse audiences. Ultimately, data visualization plays a crucial role in communicating findings and driving actionable strategies within organizations.