Digital asset management (DAM) refers to the systematic organization, storage, and retrieval of digital assets such as images, videos, audio files, and documents. A DAM system allows organizations to efficiently manage their content throughout its lifecycle, ensuring that assets are readily accessible and appropriately utilized. This enhances productivity, facilitates collaboration, and helps maintain brand consistency. By streamlining workflows, DAM can also reduce costs associated with asset duplication and time wasted searching for content.