The term "digital asset management" refers to the organized system for storing, sharing, and managing digital assets such as images, videos, documents, and other media content. This approach streamlines workflows by centralizing resources and enabling easy retrieval for various business needs, including marketing, compliance, and content creation. Digital asset management solutions often incorporate metadata tagging, version control, and access permissions, allowing organizations to effectively manage their digital assets, enhance collaboration, and ensure brand consistency across multiple channels.