What does the term "digital marketplace" refer to in commerce? 🔊
The term "digital marketplace" refers to online platforms where goods and services are bought and sold. These marketplaces facilitate transactions between consumers and businesses, offering various features such as product listings, search functions, and payment processing. Major players in this space include e-commerce platforms like Amazon and eBay, which connect buyers and sellers globally. Digital marketplaces enable businesses to reach a wider audience and provide consumers with convenient access to diverse products and competitive pricing in a dynamic online environment.
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