The term "immersive technology" refers to experiences that blend the physical and digital worlds, creating engaging environments for users. This includes virtual reality (VR), where users can enter completely computer-generated spaces, and augmented reality (AR), which overlays digital information onto the real world. Immersive technology enhances user interaction and engagement by providing a more lifelike experience, allowing for activities such as gaming, training simulations, and educational tools. This approach can foster greater retention and understanding due to its interactive nature.