"User-centric design" in digital products prioritizes the needs, preferences, and behaviors of end-users throughout the development process. This approach involves conducting user research, gathering feedback, and iterating designs based on real usage scenarios. Key principles include ensuring accessibility, usability, and creating intuitive interfaces. By focusing on the user experience, designers aim to deliver products that not only meet functional requirements but also resonate with users emotionally, enhancing satisfaction and engagement. Ultimately, user-centric design fosters loyalty and encourages continued use.