“UI/UX” stands for User Interface and User Experience in digital product design. UI refers to the visual elements of an application or website, such as buttons, colors, and layout, focusing on aesthetics and interactivity. In contrast, UX encompasses the overall experience a user has while interacting with a product, including usability, accessibility, and satisfaction. A well-designed UI contributes to a positive UX by ensuring that users can navigate easily and accomplish their goals efficiently. Together, UI and UX design play crucial roles in driving user engagement, retention, and overall product success.