“User journey mapping” aims to achieve a comprehensive understanding of the user's interactions with a product or service. It visualizes the user's experience, identifying key touchpoints and potential pain points throughout their journey. This process helps designers empathize with users, allowing them to tailor UX strategies that enhance satisfaction and engagement. By mapping the user journey, organizations can make informed design decisions, prioritize feature developments, and ultimately create a more seamless and satisfying experience that meets user needs.