UX (User Experience) design focuses on optimizing the usability and accessibility of software applications to ensure a positive interaction for users. It revolves around understanding users’ needs, motivations, and behaviors through methods like user research and testing. Good UX design aims to create intuitive interfaces that facilitate seamless navigation and engagement while minimizing friction points. As a vital aspect of software development, achieving an excellent user experience leads to higher user satisfaction, improved retention rates, and overall success for the software product in the market.