User experience (UX) design focuses on creating products that provide meaningful and relevant experiences to users. This involves understanding user needs, behaviors, and goals to ensure that software is intuitive, accessible, and efficient. UX design encompasses areas such as usability, interaction design, and information architecture, aiming to facilitate seamless interactions between users and products. By prioritizing the user's journey, effective UX design enhances satisfaction and engagement, ultimately leading to higher retention rates and user loyalty, as users feel that their needs are met and their experience is positive.