UX stands for User Experience in the context of design. It refers to the overall experience a user has when interacting with a product, service, or system, particularly in terms of its usability and accessibility. UX design focuses on creating products that are intuitive, user-friendly, and efficient, ensuring that users can achieve their goals seamlessly. This includes considerations of layout, functionality, and emotional response. A positive UX contributes to user satisfaction, brand loyalty, and ultimately, the success of a product or service.