UX stands for User Experience in web design, referring to the overall experience a visitor has when interacting with a website or application. A positive UX emphasizes aspects such as usability, accessibility, and aesthetics, enhancing user satisfaction. Good UX design considers users' needs, expectations, and behaviors to create intuitive and efficient interfaces. It necessitates thorough research, testing, and iterative design processes to ensure that users find value, ease of use, and enjoyment during their digital interactions.