Artificial intelligence (AI) significantly impacts customer service policies by enabling more efficient and personalized interactions. Through chatbots and virtual assistants, AI can handle routine inquiries and provide 24/7 support, allowing human agents to focus on more complex issues. This shift improves response times and overall service quality, leading to increased customer satisfaction. Moreover, AI can analyze data to predict customer needs and preferences, allowing businesses to tailor their services accordingly. However, reliance on AI also raises questions about the balance between automation and human touch, necessitating thoughtful integration into customer service strategies.