Technology profoundly impacts consumer buying patterns by reshaping how and where people shop. The rise of e-commerce platforms and mobile shopping apps has transformed consumer behavior, allowing for convenient and personalized shopping experiences. Data analytics helps retailers understand preferences, leading to targeted promotions that influence purchasing decisions. Social media also plays a significant role, as consumers increasingly seek reviews and recommendations before making a purchase. Additionally, technologies such as augmented reality enable virtual try-ons, further influencing buying behavior. Overall, technology creates a more informed and connected consumer landscape.