What is a common use case for augmented reality in retail?
A common use case for augmented reality (AR) in retail is in the enhancement of the customer shopping experience through virtual try-ons. Retailers implement AR applications to allow customers to visualize how products, such as clothing, accessories, or makeup, will look on them before making a purchase. By using their smartphones or AR glasses, shoppers can see digital overlays of items in real time, helping them make informed decisions and reducing the likelihood of returns. This interactive feature enhances customer engagement and can significantly boost sales and customer satisfaction.