A common use of augmented reality in retail is in enhancing the shopping experience. Retailers employ AR applications to allow customers to visualize products in their own environment before making a purchase. For example, furniture stores use AR to enable consumers to see how a piece of furniture would look in their home. This technology helps reduce the uncertainty often associated with online shopping, providing a more immersive experience. By visualizing products through AR, retailers can increase customer engagement and satisfaction, leading to higher conversion rates and better-informed purchasing decisions.