"Data integrity" refers to the accuracy and consistency of data over its lifecycle and is critical for organizations to maintain trustworthiness in information systems. Ensuring data integrity involves implementing controls, such as data validation and verification processes, to prevent unauthorized modifications or data loss. Violations of data integrity can lead to operational disruptions, inaccurate reporting, and significant financial consequences. Organizations prioritize data integrity to uphold compliance with regulations and facilitate reliable decision-making, ultimately contributing to better customer relationships and business performance.