"Digital asset management" (DAM) refers to systems and processes that store, organize, and share digital assets such as images, videos, documents, and other media files. A DAM system centralizes access to content, making it easier for teams to collaborate, manage, and distribute digital resources efficiently. Key features often include metadata tagging, version control, and secure access controls. By streamlining the management of digital assets, organizations can enhance brand consistency, increase productivity, and improve workflows, ensuring that the right content is available to the right users at the right time.