Gamification refers to the application of game-design elements in non-game contexts to enhance user engagement. By incorporating elements such as points, leaderboards, and badges, organizations can motivate users to participate actively in activities, improve their skills, and achieve specific goals. It taps into the psychological aspects of reward and competition, making tasks feel more enjoyable. Businesses utilize gamification in training, marketing, and user experience design to boost participation, retention, and overall satisfaction, leading to stronger connections between users and the brand.