"Digital transformation" refers to the integration of digital technologies into all areas of a business, fundamentally changing how it operates and delivers value to customers. This process involves adopting new technologies, such as cloud computing, artificial intelligence, and data analytics, to enhance efficiency and innovation. Digital transformation also encompasses changing organizational culture and workflows, fostering a data-driven mindset. Ultimately, it aims to improve customer experiences, streamline operations, and create competitive advantages in an increasingly digital world.