What is the impact of AR filters on social media engagement?
Augmented Reality (AR) filters enhance social media engagement by providing interactive and immersive experiences. They encourage users to create and share content that incorporates visual effects, thus increasing time spent on platforms. AR filters enable users to transform their appearance or add fun elements to their surroundings, facilitating a more engaging and personalized interaction. This engagement often leads to higher user retention and an increase in organic reach, as users share their AR-enhanced content with others. Brands leverage AR filters to drive awareness and promote products, making filters a powerful tool for social media marketing, enhancing both user experience and brand visibility.