Technology has profoundly impacted traditional retail by shifting consumer behaviors toward online shopping. With advances in e-commerce platforms and mobile payments, customers now prefer the convenience of making purchases from home. Brick-and-mortar stores are adapting by integrating omnichannel strategies that blend in-store experiences with online capabilities. Retail technologies, such as augmented reality and data analytics, help personalize marketing efforts and optimize inventory management. Consequently, the retail landscape continues to evolve, necessitating innovation for competition and customer engagement.