The importance of data provenance in data management lies in its ability to track the origins and history of data throughout its lifecycle. Understanding where data comes from, how it has been transformed, and its usage can significantly improve data quality and trustworthiness. Provenance helps organizations comply with regulations, ensures data integrity, and facilitates better decision-making by providing context for data analysis. Moreover, it aids in detecting anomalies or errors in data, which can prevent potential issues and enhance overall data governance practices.