Managing online reputation is crucial for brands in today's digital world, as it can significantly affect customer trust and loyalty. An organization’s online reputation encompasses customer reviews, social media interactions, and overall brand image visible on the internet. Proactive management involves monitoring online mentions, responding to customer feedback, and actively engaging with audiences to cultivate a positive perception. A strong online reputation can lead to customer acquisition, retention, and increased sales, while a negative reputation can damage credibility and lead to loss of business. Thus, managing it effectively is essential for long-term success.