Mobile devices significantly influence consumer behavior by providing easy access to information and shopping platforms. The convenience of mobile apps allows consumers to research products, read reviews, and make purchases on the go. This accessibility enhances impulse buying and encourages online shopping habits. Additionally, mobile devices enable personalized marketing through targeted ads based on user data and preferences. Social media also plays a critical role, as consumers often seek recommendations and share experiences with their networks. Collectively, these factors shift how consumers interact with brands and make purchasing decisions.