The main advantage of using agile development practices is their ability to promote flexibility and adaptability in project management. Agile methodologies prioritize iterative development, allowing teams to respond quickly to changes in requirements, user feedback, and market dynamics. This approach involves regular sprint cycles, fostering collaboration and communication among team members. By breaking projects into smaller, manageable segments, agile practices can improve efficiency, enhance product quality, and reduce the risks associated with large-scale development. This flexibility ultimately leads to faster delivery of value and better alignment with consumer needs and expectations.