The main challenge in managing digital transformation in companies is overcoming resistance to change. Employees and stakeholders may be hesitant to adopt new technologies or processes due to fears of job displacement or unfamiliarity with new tools. This resistance can hinder progress and result in failed initiatives. Successful digital transformation requires strong leadership to communicate the vision and benefits effectively, as well as training programs to foster a culture of adaptability. Additionally, aligning the transformation strategy with overall business objectives is crucial. Companies that can navigate these challenges are more likely to achieve their digital transformation goals and improve overall performance.