The main goal of using data analytics in business decision-making is to derive actionable insights that drive strategic decisions. By analyzing historical and real-time data, organizations identify trends, patterns, and anomalies that inform their strategies and improve operational efficiency. Data analytics enables businesses to make informed choices, optimize processes, and enhance customer experiences. Furthermore, it supports predictive modeling, allowing companies to forecast future trends and behaviors, thus minimizing risks. Ultimately, leveraging data analytics empowers organizations to operate more effectively and stay competitive in the market.