The primary advantage of using modern encryption techniques in data protection is the enhanced security they provide against unauthorized access and data breaches. Advanced encryption algorithms, such as AES (Advanced Encryption Standard), ensure that sensitive information is transformed into an unreadable format, requiring specific keys for decryption. This makes it significantly more challenging for potential attackers to compromise sensitive data. Furthermore, implementing encryption across various platforms ensures compliance with data protection regulations and reinforces trust with users by safeguarding their information against malicious threats.