The primary aim of user research in product development is to gather insights about user needs, behaviors, and experiences. This research helps teams understand the target audience, ensuring that products are designed with real user requirements in mind. By employing methods such as surveys, interviews, and usability testing, user research enables iterative improvements based on feedback. Ultimately, the goal is to create products that provide a seamless user experience, leading to higher engagement, satisfaction, and successful adoption in the market.