The primary focus of mobile optimization in web design is to enhance user experience on mobile devices. This involves adjusting website layouts, images, and navigation for smaller screens to ensure fast loading speeds and easy usability. Mobile optimization considers contextual factors such as touch interactions and varying internet speeds, enabling seamless browsing. This practice is essential, as an increasing number of users access websites via their smartphones. Companies that prioritize mobile optimization can improve conversion rates and customer satisfaction by providing a user-friendly experience tailored for mobile platforms.